Trusted by the most creative people, with some of the most valuable brands in the world.
In 2008, we had the privilege of assisting Paramount Pictures and Marvel Studios launch Iron Man, which became the first of many blockbusters in the Marvel Cinematic Universe.
To date, we've participated in eleven more titles, and counting. Here are some of our favorites.
We created an up close and personal view of Tony's new suit: the Mark VI. Also, included was the US Military's best effort to knock off of Stark's technology: War Machine. Various details about this suit were available to study. Which suit's more badass? Toggling the nav back and forth between the hardware made it a snap to draw your own conclusion.
We've had a ton of fun participating in the digital campaigns for the contemporary Star Wars films including The Force Awakens, Rogue One, and The Last Jedi.
Click here to learn more about how we launched The Force Awakens in 360° with a mobile-first mentality.
We also had the unique opportunity to re-launch Star Wars: Force For Change with Lucasfilm.
We helped launch the first three films in the Transformers franchise with our most recent installment being the single character spin off: Bumblebee.
There were a lot of 'firsts' amongst these campaigns including the very first exclusive look at the robots, ever. We also created an immersive 'alternate reality game' which was one of the first of it's kind. A secret code hidden in the movie trailer allowed fans to 'hack into' and explore government servers which included real world sightings of Transfomers - created leveraging 3D assets provided by the filmmakers.
The main strategy for this campaign was to effectively communicate to a new demographic that this was an intense, action thriller with a modern style a la JJ Abrams. Translation: you don't have to feel like a nerd to want to see this movie.
That was the easy part.
The bigger challenge was that there was a tremendous amount of secrecy surrounding the project early on, so we needed to figure out a way to make an impact with little to no assets yet available. A visit to the set allowed us to create a first person journey through the halls of the new Enterprise... from scratch.
It worked and would go on to be one of our most decorated campaigns winning several awards including the Clio Key Art and a Webby.
No standard solution exists.™