“The most clever psuedo-native ads ever.”

- Adweek
[Archer Season 5 Reddit Campaign]

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Design with Purpose

Social strategy is a focal point of almost everything we do.  We create content that is additive to a user's brand experience by providing narrative driven, beautifully designed creative that fans want to engage with.

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Socially Driven Features

We draw fans into the narrative through amusing, thematic interactive features.

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Campaign Strategy / Management

From long term brand maintenance to event promotion, we help plan and execute social strategy on a macro level.  For example, we've partnered with ABC to maintain their social channels across multiple seasons of both Designated Survivor and Marvel's Agents of S.H.I.E.L.D. 

We also look for ways to eventize topically.  For example, in order to bolster the social media presence for The National Museum of the Pacific War, we created a live, real-time Twitter reenactment on the day of the 75th anniversary of the attack on Pearl Harbor - using exclusive materials from the museum archives.  This helped the museum surface itself across social media on a historic day, trending amongst higher profile accounts such as the U.S. Navy, U.S.S Arizona Monument and more.

HA-19 / Pearl Harbor Midget Submarine Five midget submarines were released into Hawaiian waters for the attack on Pearl Harbor. Several were damaged or destroyed, except one. The HA-19 was beached and captured. Finally, restored and put on exhibit at the National Museum of the Pacific War. Its pilot, Kazuo Sakamaki, was also captured and held captive in Texas for the duration of WWII. Fifty years later, both man and machine were reunited in Fredericksburg. #PearlHarborRememberanceDay #PearlHarbor75 Posted by National Museum of the Pacific War on Wednesday, December 7, 2016
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Case Study: American Horror Story

Case Study: 5 Seasons of American Horror Story

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info@projectc.net    /    512-314-5641