“Marketing is no longer about the stuff that you make, but about the stories you tell.”
We blurred the lines between reality and fiction by creating an AI chat bot personality named Antonia Critt - which turned out to be an acronym for the rebellion: Anti Traction. Interaction with her led to a long form, dynamic conversation in which you could uncover in-world content.
We created an exclusive web series in which the characters were interrogated after the film's timeline. Without creating spoilers, it left fans wondering, 'How did we get here?' - prompting them to want to see the film for answers.
These videos were written, produced and edited in-house - with three-time academy award winner Oliver Stone directing. He also plays the role of the 'Interrogator'.
We wrote, produced and edited a digital feature that put audiences into the virtual seat of The Receiver, creating direct face-to-face encounters with The Giver, as portrayed "in-character" by Academy-Award winner Jeff Bridges himself. Leveraging one of the earliest iterations of Google Chrome's speech recognition tech, we raised the experience to a higher level by creating a hands-free and no-click environment. This system tracked and moderated user responses, ultimately triggering a series of affecting 'video memory transfers'.