Over the past 5 seasons of American Horror story, we have continually strived to galvanize a rabid fan base by creating a wide variety of digital content.

During this time we have worked with over 30 partners, generated millions of views on social media (along with hundreds of thousands of comments), and somehow managed to win a couple of awards along the way while having an absolute blast.

Sometimes to cut through the clutter you have to push the limits.  We created a series of posts that created an illusion that the content actually took over the user interface.  The example below made a lot of noise, and shortly thereafter Facebook stopped allowing this type of content.

A series of AR Lenses on Snapchat offered fans a way to merge their world with elements from American Horror Story.  From transforming your face, to bringing the Apocalypse into your space - get creeped out!

Each season of American Horror Story has a new theme and fans are always anxious to hear about what it's going to be.  We are typically able to capitalize on the attention these reveals generate. However for Season 6, the network decided to keep this a secret all the way up to premiere.

So, how do you market something you can't talk about?  Misdirection, baby!  And lots of it.  We created a wide variety of ambiguous, but thematic content... and let the fans take it from there.