This was the first time the franchise diverted from the WW2 theme and we were in on the action. Various executions focused on all of the new elements that made this game such a huge success. To show off the new technology available to players, extensive use of video played a key roll. Another brand new feature was the multi-player perks that gamers could earn during play that offered special abilities. We did an entire rich media direction focusing on this using in game video to show detailed examples of these perks in action.