HOUSTON, WE ARE NOT ALONE
According to NASA, Apollo 17 (which launched on December 17, 1972) was the last manned mission to the moon. Budget cuts were cited by President Nixon as the reasons why the Apollo program was canceled… or was it?
The goal for this “found footage” conspiracy film, was to successfully design & create a digital experience that could deliver original content that was so controversial, so viscerally intense, that users would be compelled to engage in the story and share the experience with their friends. This would ultimately ignite conversation and raise awareness for the film.
To achieve this, Project C cleverly devised, and executed, a highly classified and two-pronged, grass-roots web attack that consisted of the Remote Terminal v3.14 » website housing secret documents and files, and the Mission Control Blog, Apollo 18’s unofficial support website and voice of the conspiracy.